Ural’s Finalist for Silver Archer

The jury members of the VII Silver Archer Regional Award – the Urals voted for the 18 best projects on the shortlist.

This year, more than 60 companies and public organizations from the Sverdlovsk, Tyumen, Chelyabinsk regions, the Khanty-Mansi Autonomous Okrug and the Yamal-Nenets Autonomous District applied for the prestigious professional award.

To the public defenses of the VII Regional Silver Archer Prize – Ural, 18 projects have been approved. All interested persons are invited to listen to the best cases from representatives of the communication industry of the Ural Federal District, admission to the defense and master classes is FREE.

The final shortlist includes the following works:

Corporate social responsibility and charity:

  • Generation M, MTS (Tyumen)

  • “Tarbrush”, MAU City Center for Medical Prevention (Ekaterinburg)

  • “We are together”, BDF “We are together” (Ekaterinburg)

Marketing communications:

  • “National award E1.RU”, portal “E1” (Ekaterinburg)

  • MEGA IKEA Integration, OR MASTER event marketing (Ekaterinburg)

  • Battle of Plants, External Communications Department of the Ural Fund, PJSC Rostelecom (Ekaterinburg)

Internal corporate communications and corporate media:

  • “Talents UECC”, Joint-Stock Company “Ural Electrochemical Plant” (Novouralsk)

  • “Festival of Professional Excellence”, Gazprom dobycha Noyabrsk (Noyabrsk)

  • “Our bright future”, IDGC of Urals, OAO (Ekaterinburg)

Promotion of state, public and social programs:

  • “My science”, ICAE Ekaterinburg (Ekaterinburg)
  • “5 years to the club“ Our place ”, Chelyabinsk regional public organization of youth with disabilities“ Our place ”(Chelyabinsk)
  • “Youth Plans Business”, Sverdlovsk Regional Fund for the Support of Entrepreneurship (Ekaterinburg)

Development and promotion of territories:

  • “300 years to the city on Chusovoy”, Public Joint-Stock Company “Seversky Tube Works” (Polevskoy)

  • “Yamal – the center of the Arctic fashion”, Producer Studio Nelly Brener (Salekhard)

  • “On the Urals cleanly”, the Local History Project “Gornozavodskaya Civilization” (Yekaterinburg)

Digital communications:

  • Schulstad Chef Hole, Digital Agency DeltaClick (AG Deltaplan) (Ekaterinburg)
  • “Polyclinic in your pocket”, Clinic “UGMK-Health” (Ekaterinburg)
  • “Diary of one watch”, JSC Messoyakhaneftegaz (Tyumen)

Public defenses and master classes will be held on February 1, 2019, at the site of the UMMC Technical University at the address: Verkhnaya Pyshma, Uspensky Ave., 3. The beginning of all events is at 9:30

The award ceremony will be held on the same day at the site of the UMMC’s museum of automotive technology “XX century AVTO”.

The project – the owner of the Grand Prix will automatically fall into the short-list of the Silver Archer National Prize for the development of public relations without a registration fee. The final stage of the National Prize will be held in Moscow.

The program of master classes:

  • Alexander Levin, Chairman of the Sverdlovsk Creative Union of Journalists, will tell “How to prepare the first person for communication with journalists?”;

  • Deputy Head of the Marketing and Sales Department of UMMC Technical University Victor Belimov will offer “Ten technical answers to uncomfortable media questions”;

  • Head of the Center for Positioning and Brand Technologies at Ural Federal University B.N. Yeltsin Anna Krasnova will explain what it means to “Tools for integrating a brand into an event”;

  • Culture promotion expert, copywriter, editor and translator Tina Garnik will talk about the “Seven rules for decent content”;

  • Executive Director of the Interfax Information Agency – Ural Denis Bolikhov will reveal the truth – “Do the media hear what you say about your projects?”;

  • Dmitry Moskvin, political scientist, teacher, researcher of the city, curator and developer of author’s excursions will explain “How to make the platform of modern culture visible in a big city?”.

  • Ekaterina Voronina, chief specialist of the marketing department of UMMC Technical University, will conduct “Prevention of burnout in the creative team”;

  • Rinat Nizamov, director of the network of city portals Hearst Shkulev Media will mark “Ten typical mistakes in conducting events on the example of the“ People’s E1 award ”;

  • Alexey Parfun, head of AKAR-Ural, director for New Business and PR in the Deltaplan Advertising Group, explains what Personal Branding is.